Our strategy
The VanDrie Group is a Dutch family business that has grown into a unique chain with inspired innovation and a great sense of responsibility. As a chain coordinator, we want to meet the highest standards and lead the industry. We also want to create value, for our customers, the farmers we work with and society. We utilise the strength of our chain by focusing on five strategic pillars.
Our market position
We want to supply our customers with quality products, with high added value and as little negative impact as possible. Working ethically and treating humans and animals with respect is an absolute requirement in everything we do.
We are constantly looking for new markets or sales channels where we can add value with our products and can contribute to the demand for safe and nutritious animal proteins. In order to achieve this, we are making active connections with existing and potential customers and consumers.
We are in dialogue, and are entering into dialogue, with a variety of stakeholders; locally, so we know which themes are important at a local level and can collaborate on this; nationally, in order to be able to address and actualise major themes like climate and animal health; and internationally, in order to be able to discuss and solve the European, but also global, issues in a multilateral context
Sustainability
As chain coordinator, we are driving the transition to a more sustainable sector. We do this by working within our production chain to maximise the use of (alternative) raw materials, by-products and residual waste flows. At the same time, we are also making production processes more sustainable. That way, we are turning our ambitions for a circular agricultural system into reality. We apply smart technologies in our companies and are developing innovative solutions to reduce emissions on veal farms. This enables us to contribute to the national climate objectives.
Animal health and welfare
We are listening to society's growing global focus on improving animal welfare in animal protein chains. It is also our responsibility to guarantee the intrinsic value and needs of calves in our chain.
We remain critical of our own practices and are continuously improving ourselves. We look for ways, both on our own and in cooperation with dairy and veal farmers and knowledge partners, to improve general animal health and to reduce animal diseases. As a result of this, we can further reduce the use of antibiotics in our chain.
Food safety
Although it sometimes appears self-evident, feed and food safety form an extremely important strategic pillar for us as a producer. We are continuing to invest in quality assurance to guarantee that safety.
Our unique quality system known as Safety Guard helps to guarantee the highest standards in terms of food safety within all production links. For example, this system monitors public and private standards and the tracking & tracing of raw materials and products. We can therefore deliver high-quality, safe and nutritious protein-rich products that customers expect from us. This reduces risks of food safety violations and we proactively remain at the cutting edge of developments.
Good employment practices
Our employees are very dear to us. We want to offer an inclusive workplace. We believe it is important that our employees have opportunities to develop themselves and that they are proud of their contribution to our organisation. Every employee deserves recognition for this.
Good employment practices are not limited to the people who have a permanent employment contract with the VanDrie Group. We also want temporary workers to feel at home within the VanDrie Group.